The book analyzes comprehensively the commercial logic of the pionering godfather Mayun, and gives an in-depth interpretation of the pioneering life of this civilian hero. Let's take a panoramic view of Ma Yun's life, from the skinny but scrappy naught boy, to the never giving up three times' college entrance examination in his youth, and to the many times' hard enterpriing and failure, and finally to the successful entrepreneur who gains much respect and sticks to his own core value and is with strong sense of calling, he declares that he will take the global Netizen to ""an age of internet business""... All of this make people feel incredible. Thus is the ""Ma Yun Phenomenon"" born in our era, from the folk people and deepest level of society. So what this ""Ma Yun Phenomenon"" has brought us? Is it the determination and courage to overcome oneself and the difficulties? Or is it the passion for pioneering, the pride in fighting, the confidence to succeed or the pioneering spirit? - from Amzon