Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Type

Book

Authors

Joe Calloway

ISBN 10

0471768073

ISBN 13

9780471768074

Tags

Company Profiles, Leadership, Management, Strategy & Competition, Customer Relations

Description

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. - from Amzon

Number of Copies